Reach the right customers, at the right time.
We help local businesses in Quincy and the Tri-State area get in front of the right people -- online and in the mailbox. From EDDM postcards to search and social, we build campaigns that feel personal, look professional, and bring in real calls, clicks, and walk-ins.
AI isn’t the strategy—it’s the edge. We pair smart marketing decisions with AI-driven targeting so your budget goes further and your results come faster.
Tell us what you’re aiming forWhat we do
We build simple, repeatable marketing systems that bring in leads—and keep them coming. Whether you want to dominate your local area with EDDM, show up higher on Google, grow an engaged social audience, or run ads that reach high-intent buyers, we can help.
Mailbox-to-appointment
Get in front of households in the exact routes you serve, with offers and design that drive calls and bookings.
Be found when it matters
Improve visibility for the searches customers are already making—so your business shows up first.
Spend with precision
Use audience insights and rapid testing to put your message in front of the people most likely to convert.
Want a clear plan for the next 30 days?
Contact UsHow we work
1) Quick discovery
We learn your offer, your best customers, and what makes you different—then set clear goals (calls, form fills, foot traffic, or online sales).
2) Build + launch
We write the copy, design the creative, and set up tracking. You’ll always see what’s going out and why.
3) Improve weekly
We review results, test new angles, and keep what’s working. Simple reports—no jargon, no fluff.
What you get
Campaigns built for Quincy
Target neighborhoods, zip codes, and customer types that make sense for your business—so your budget goes where it matters.
Smarter targeting (without sounding robotic)
We use modern tools to spot patterns—like who’s searching, what’s converting, and which messages win—then we write like humans and design like a real brand.
Clear next steps
Every report ends with action items: what we changed, what we’re testing next, and what to expect.
Flexible packages
Start small with a single campaign or combine channels for bigger reach (mail + search + social tends to work great for local service businesses).
Who we help
Local services, home improvement, auto, health & wellness, retail, restaurants, and professional services. If you serve Quincy and surrounding communities, we can help you show up consistently and look sharp doing it.
Meet the owner
Addison Lay
I’m a Quincy-area local who’s worked and lived around the Tri-State for years. I started Gem City Advertising to help local businesses grow with marketing that’s straightforward, trackable, and built for how people actually buy today.
Whether you need a postcard campaign that drives calls, better Google visibility, or ads that don’t waste spend, I’ll help you build a plan that fits your goals and budget.
Direct contact
Call / Text: (573) 822-1357
Email: sales@gemcityadvertising.com
Prefer a quick start? Send a short message with what you sell, where you serve, and what a good month looks like for you.